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Community Highlights: Meet Connie Ramirez of Bold and Beautiful Beauties

Today we’d like to introduce you to Connie Ramirez.

Hi Connie, we’d love for you to start by introducing yourself
I am the visionary behind the business.

The Day Spa is a start-up, but I’m a savvy business person who holds a Finance degree from ASU and a Master’s degree in Business Administration (MBA) from UoP. Before I earned my degree, Ibowned two businesses. I’ve often helped others make their dreams of owning a business come true as a business operation development consultant.

I’ve transitioned her career in Accounting into the Tech World and have 10 plus years in System Integrations and the past three years as a Realtor. People often tell me how can I do so much, my reply is that’s how I operate. I am currently in the development of opening up a Day Spa.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Not at all. I have come this far by strange coincidence. The story goes far back to high, as I was studying in the library and overheard a group talking about a college preparatory program called Upward Bound. I went to my school counselor and asked about it. I was told the application deadline was the next day.

That program changed my life. As I heard motivational lectures telling me I can become anything I want to be. They told me and showed me how to become a better student. This was all even more challenging because I suffered from A learning disability called dyslexia. The program motivated me not to give up on myself.

I ended up attending college 10 years after graduating from high school. I earned my Bachelor’s degree at the age of 31. At age 34, I enrolled in a Master’s program and soon after that, I left my marriage with only the clothes on my back. I don’t know how to ask a company I worked for to pay me what I was worth. With a Bachelor’s degree, I could barely keep a roof over my head and had to “sometimes” fly my way into a dinner date to eat.

Often, I didn’t eat all my food so I could take leftovers to my minor sister who I took care of. I worked full-time as, a waitress after work while I was completing my master’s program. Then just as things were picking up for me, I lost my job. By this time I had completed my MBA but it took me 8 months to find a new job. I lost my home and would have been homeless if I didn’t have my mom’s couch to sleep on. I then received a call.

Informing me that I qualified for a Business Analyst role and that’s when I started earning over $100,000 a year, but I was in debt to my eyeballs that it took me years to overcome that. Now, this part changed my life again. In a similar way because my best friend and I were in-between jobs. She invited me to take a Real Estate class with her. After taking the school test 7 times and 2 state tests later, I was officially a licensed Realtor.

I then continued to work as a business analyst and Realtor at the same time. Then finally, I was able to start saving money. Money I didn’t know what to do. I didn’t spend it on expensive clothing because I’ve told myself I would never live like that. So with a business mind, I have I started looking into a possible business venture and decided to open a day spa.

Alright, so let’s switch gears a bit and talk business. What should we know?
Bold and beautiful beauties is a place where you can Pamper yourself with facials, lash extensions, waxing, permanent makeup, and a massage.

Our Mission at Bold and Beautiful Beauties: is to bring out that inner beauty, to show the world who you really are; to care for our clients and staff as family, and to give back to our local community. Our Vision at Bold and Beautiful Beauties is to become a household brand by staying on top of beauty trends and being the best in the industry.

Our Mission at Bold and Beautiful Beauties: is to bring out your inner beauty, to show the world who you really are; to care for our clients and staff as family, and to give back to our local community. Our Vision at Bold and Beautiful Beauties is to become a household brand by staying on top of beauty trends and being the best in the industry.

Business Operation at Bold and Beautiful Beauties is to select the top-of-a-line salon business application which will allow the business to operate seamlessly. We have selected top-of-the-line retail products which will add to the customer experience. The Strategy: Work smarter, not harder long-term goal of bold and beautiful beauties is to have a strong business plan.

In the plan, the long-term goal is to open a new location every year. Then franchise the business, and sell the franchise to stylists by mentoring them on how to become successful business owners. Then use those funds to establish an IPO. The Strategy: Go hard or go home. Marketing at Bold and Beautiful Beauties is to select Salon applications that offer additional services of capturing the local market. The Owner has planned to put in the footwork needed to get the brand known in the community.

The Strategy: Awareness, Acquire, and Action. Employee Retention – Bold and Beautiful Beauties has completed hours of market research and found additional innovative ways the Stylest can earn far beyond their expectations. Therefore this will allow us to have long-term employees retention.

The Strategy: Recognition and Reward. Benefits: You can host Instructor Training Seminars and Workshops on-site, Flexible Schedule (must be available during peak hours), Social Media, Radio, TV Advertisements paid by Owner, W2: Paid Vacation & Medical Insurance, Employee Discount on retail products, Free or reduced profession development training, Gym Membership Discounts, Tuition Reimbursement.

Employment Pay Options: Booth Rental (1099), Commission, Commission Split (Guaranteed hourly pay or Commission pay whichever is more), Hourly pay (W2), Tips, Tuition fee for Training Seminars (State of the art training room) Commission for retail Sales Customer Retention at Bold and Beautiful Beauties is to design a customer experience far beyond any in today’s market. This experience will allow us to build a one-on-one relationship with our clients.

We will keep in touch with our clients on a regular basis and offers special services and discounts. The Strategy: Churn metrics and retention plan. Retail Sales at Bold and Beautiful Beauties is to select top-of-the-line products. Our retail items will be available to purchase in stores and online. Reorders will be as easy as three clicks. The Strategy: Needs-Satisfaction Selling & SPIN.

Bold and beautiful beauties will be able to accomplish all this by reinvesting back into the business again and again because this isn’t my only source of income. In my financial analysis, I saw how corporate businesses are taking advantage of the Stylest and that’s why you see so many at-home beauty care salons.

Bold and Beautiful Beauties we will not do that, because I believe we can all grow together. My motto is to bring everyone to the table so we can party.

Are there any important lessons you’ve learned that you can share with us?
The lesson I learned while I can tell you another long story but I’ll put it like my son phrase it, “Closed mouths don’t get fed”.

We have to be comfortable talking about money and wages at the workplace. Yes, someone might earn more than you, but you’ll have to understand why, and then you, yourself do that too. Once you admit your financial irresponsible learn to become financially responsible.

Hard work isn’t digging a hole and breaking your back hard work is not giving up on yourself and figuring out a way to overcome your obstacles.

Contact Info:

Image Credits

GoDaddy & Denise Nicole Photography

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