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Community Highlights: Meet Briia J. of Pretty Hurts Cosmetics

Today we’d like to introduce you to Briia J. Them and their team share their story with us below:

Briia J. is a Licensed Cosmetologist and Esthetician who has a passion for helping others feel beautiful on the inside and out. 

Born in Toledo, Ohio, Briia J’s family decided to take a leap of faith and move thousands of miles away to Phoenix, Arizona just 2 years after she was born. 

She attended school in Phoenix from elementary all the way to college where she graduated with an Associate’s Degree in Business. After graduating, Briia J. had decide to follow her then dreams of becoming a music producer and attended the Conservatory of Recording Arts and Sciences where she graduated with her degree in Music Production and Management. She did an internship at the infamous Salt Mine Recording Studio in 2015 while doing hair, nails, and makeup services as a side hustle. She had plans to migrate to Los Angeles to continue pursuing her dreams of being in the entertainment industry after her internship was completed, but the cost of living in LA was just too much for her at that time. So, she decided to move on to plan b. But just like every other young adult who is trying to find their purpose in life, Briia J. didn’t know what her “plan b” was. 

In 2016, Briia started working a corporate job, where she was an employee for 2 years until she decided to turn her hobby of doing hair and makeup into a full-time job. She first attended cosmetology school at Empire Beauty School in Avondale, AZ, and graduated with a Cosmetology License. Then a year later, went to The Studio Academy of Beauty where she received her Esthetician License in August of 2020. In October of 2020, Briia J. decided to follow her lifelong dream of owning her own cosmetic makeup line, Pretty Hurts Cosmetics, which sold out of almost every product within the first week of her website launch. “Being a new, young business owner is not easy, but it has taught me so much! I fund and run my entire business all by myself so of course, I’m going to run into all types of issues, big and small. But I’ve learned to overcome them and continue to move forward on my journey to success! I am striving to turn my small business into something huge. Something that goes beyond just makeup. I hope to create a brand that will inspire other young women, like myself, and help make a positive change in this world!” 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
As a newbie in this industry, it definitely has not been a smooth road. I’ve run into multiple issues regarding product inventory, or should I say, the lack thereof, funding, and sales. There has been days where I would get a ton of orders at once and then wouldn’t get any orders for almost a month! There has been times where I really wanted to give up because business would get so frustrating. The most difficult thing for me was the actual business side of being a business owner. Dealing with all the paperwork and legal stuff is nowhere near fun but it’s necessary. People really don’t understand that owning a business is way more than just creating and selling products. There’s a lot that goes into it and I definitely had to learn that myself. 

Thanks – so what else should our readers know about Pretty Hurts Cosmetics?
Pretty Hurts Cosmetics isn’t your average beauty brand. We’re bold. We’re daring. We are more than just a brand. There’s no rules, no stereotypes, no judgment. And that’s just the way we like it! 

PHCo. was born in October of 2020, where we started our journey to success. Briia was inspired to create PHCo. through her passion for makeup and making people feel bold and beautiful from the inside out. We were born to bend the rules. We ignore all limitations of beauty brands and those who don’t quite see our vision… yet. OUR BRAND IS FOR EVERYBODY. All ages, all races, all genders. Your face is yours to make…Do you. Be bold. And stay pretty. 

I love every single product that PHCo. has produced, but I am most proud of the positive impact that I and my business have had on people thus far! It warms my heart every time I receive a message or email from a customer who is satisfied with my products and have stated how much I have inspired them to follow their dreams. That is what keeps me going! 

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