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Check Out Jenny Gedicks Story

Today we’d like to introduce you to Jenny Gedicks.

Hi Jenny, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
In 1997, when I was 17 years old, my parents opened Arrowhead Flowers in Glendale, AZ. Alongside my parents, my three siblings and I worked very hard to build our family business. As a teenager/young adult, I had no intention to pursue a career as a florist or take over the family business. My dream job at that time was to become an elementary school teacher.

In 1998, I enrolled at Arizona State University and pursued a degree in elementary education. In 2002, I received a BA in Elementary Education and started teaching third grade in the Peoria School District. I taught both third and fifth grade. I enjoyed being in the classroom and truly loved building relationships with my students, parents, and colleagues. After six years of teaching, I decided to take a break to pursue my master’s in education.

I started a job as an enrollment counselor in the College of Education at Grand Canyon University. A major benefit of working at Grand Canyon University is a free degree. During the four years working at Grand Canyon University, I received two masters in education, met my husband Brandon, and had my first baby named Bria. After the birth of my second baby, Matthias, I decided to change my career from an enrollment counselor to a stay-at-home mom.

I had my third baby, Lily in 2016. Although I was very thankful and blessed that I was able to be with our three kids full time, I knew I wanted to pursue a career in something. I thought about going back into teaching but was unsure. During that time, my parents wanted to open up another flower shop in the east valley and wanted me to be a part of it.

In December of 2019, East Arrowhead Flowers opened and I officially became a full-time florist. In the past three years, my passion for flowers and flower designing has fully emerged. I am able to create something beautiful every day. I have the opportunity to repeatedly make people smile and see happiness with flowers.

I get to be a part of people’s life events, such as weddings, birthdays, and celebrations.

We all face challenges, but looking back would you describe it as a relatively smooth road?
For the most part, it has been a smooth road to becoming a florist. I received floral training from two master floral designers, my mom, and dad.

They gave me the most amazing opportunity to run my own flower shop and to find my career calling. There definitely have been struggles along the way. Starting a new business takes a lot of time. There have been many, many 12-18 hour work days.

Finding a balance between running a business, raising three kids, spending quality time with my husband and other duties can be challenging.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a florist/business owner of East Arrowhead Flowers. I get to design/create beautiful arrangements for customers every day. I make flowers for birthdays, new babies, anniversaries, proms, weddings, sympathy, and just because. My favorite flowers to make are wedding flowers.

I love the process of meeting with brides and making their bridal flower dreams come true. I am most proud of my growth as a floral designer. When we first opened up our shop, I was not fully confident in making flower arrangements for all occasions.

Through many hours, days, weeks, and years of practice, I have grown to become a master designer. What sets me apart from other floral designers, is that I strive to make the perfect arrangement for each customer. I strive to learn new floral design techniques, to better myself as a florist.

I also love new challenges. Unless it is 100% impossible, I will not say no to any flower design requested. East Arrowhead Flowers has been nominated for Best of the Valley 2022 for Phoenix Magazine. (We find out the winner next month).

We’d love to hear what you think about risk-taking?
By taking risks, you can create a whole new set of opportunities for the future.

By taking risks, you may fail, but you may also unlock doors that you hadn’t even considered. Without risk-taking, you may never know what you are capable of. One major risk that I took was deciding to become a florist instead of going back to teaching.

Teaching would mean job stability, having a similar schedule with my kids, great health insurance, etc. Being a small business owner has many risks, the biggest being failure.

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