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Check Out Izzie Barcenas’s Story

Today we’d like to introduce you to Izzie Barcenas.

Hi Izzie; thanks for joining us today. We’d love for you to start by introducing yourself.
Hi, I’ve been a Licensed Aesthetician for 3 years. I dealt with acne that affected my mental health. I did everything from DIYS, Pinterest tips, birth control (that only made my mental health worse), dermatologists, and prescribed medications, and nothing worked. I started researching esthetician schools in 2013 but never jumped because I had that first-generation guilt if you know, you know. Fast forward to 2018, everything felt like it was happening to me when really, it was happening FOR me. That same year, I signed up for esthetician school, which was the best thing I ever did. I would also like to add that before becoming an aesthetician. I was majoring in Psychology because I wanted to become a therapist and be able to help others and listen to their struggles. I didn’t realize how being in this industry is like being a therapist. Not only do I get to help others feel more confident in their skin, but I also have created a safe space where my clients can come and vent, destress, feel heard, understood, never judged, or/and relax and get away even if it’s just for an hour. I love this journey!

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Honestly, no. I started The Skin Alchemist LLC in December of 2019, and just a few months after, Covid made its appearance, and we all had to close our doors. I also struggled with my mental health during covid, and I couldn’t function well, so I closed the last 4 months of 2020 to realign. I reopened in 2021 and relocated at the end of 2021. I truly believe I manifested the space I’m in now because I would sit outside the building when they hadn’t even started building it out from the inside, and I kept saying I would be at that location. My younger self would have never believed I could say I have a small business! There are a few other struggles I’ve had to face this year, but I’m so grateful for the journey, with or without struggles.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in customized facials and acne but have recently been obsessed with brow laminations! I honestly love doing it all! I pride myself on my attention to detail, whether removing or applying product or getting every hair removed during a wax. One thing that sets me apart is that I’ve struggled with my insecurities and mental health, and I still sometimes do, and because of that, I’ve been able to connect with my clients on a deeper level. It’s not just a facial and skincare to me. It’s more than that; skincare, mental health, and confidence correlate. I also started a podcast called “The Self Love Gang,” where I talk about mental health. It’s fairly new but hoping to make more time for that this year when I’ll be talking about all these topics.

Is there a quality that you most attribute to your success?
Resilience, above all, nothing in this life is linear, especially for business owners and entrepreneurs. With that being said, every moment and season of our journey will call for a different version of us. You will struggle with some of those versions and moments, but if you’re resilient, nothing else matters. You will surpass, learn and improve from each season and version of yourself and your journey. Keep going!

Contact Info:

Image Credits
Alba Trevino

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