Today we’d like to introduce you to Dacia Riddick.
Hi Dacia, so excited to have you with us today. What can you tell us about your story?
Hello there! Before I dive into my story, I would like to give a little background about those who raised me. Without their guidance and love, I wouldn’t be the woman I am today. My mother and father met in 1985. On August 14, 1992, at 10:00 am. I was born in Fort Bragg, NC, the largest military base in the world. My father, Gary D. Riddick served in the Army and retired after 20 years of service. When I was eight years old, my father passed away from a tragedy at work.
Losing my father has been one of the toughest battles I’ve had to deal with, but also my biggest motivation. My dad taught me so much in so little time. My favorite game we played together was chess. It taught me patience and how to move strategically. My mother is a widow and a single parent who held it down for many years. She still does to this day! She is my biggest supporter, my best friend, and my part-time business consultant when I need help. One thing for certain these two were on to something when they created me.
As I got older, I became aware that most of my family members were entrepreneurs or successful in their careers. I learned that life wasn’t always going to be about playing outside, having freeze pops on the porch, and riding bikes forever. I was always observing. My mother was a supervisor for 20 years. I watched my mother go from a quest minivan to a candy red GT 3000, Benz, or BMW and it continues. She will forever be my Inspiration.
Not because of the materials but for her strength, her grind, consistency, humility, and unconditional love. My great aunties (R.I.P) kept us all spoiled rotten and protected with prayers. They had a group called “The Evangelistic Prayer Hour” for many many years and were well known in the Fayetteville, NC area. When it came to my Uncle Craig, he told me stories about how his younger years were trying and exciting. He was young, bold, and wild which ultimately caused him to acquire a criminal record. He said in a sense it was a blessing in disguise because after not being able to get jobs, he decided to go into business for himself in New York.
He worked for an elderly Jewish man named Herbie who ran a warehouse selling stuffed animals. He learned so much and eventually was running the company for him. As time progressed he opened several carnival games in Coney Island which did very well. After Herbie’s passing, he took over the company and bought from the factories acquiring new customers and selling merchandise to those clients.
When my grandmother, his mother passed away, he came to North Carolina, and within two weeks of being in the city he opened up one of the largest most well-known nightclubs ever. It was mentioned in one of Luke Skywalker’s records “Raise the Roof”. The club scene lasted for about 14 years in several different places, including sports bars and nightclubs. As a little girl, the first one I remembered was called Red Roper. During the daytime, before they opened, they would be handling business.
I was always after two things, the games and the candy machine! At family cookouts, my cousin Cj and I would go to Uncle’s room and take all his loose change off the floor. We sat on the stairs like we hit the jackpot. Quarters to pennies we counted them and split them. I knew I wanted to be like all of them. Do what I want when I want. Genuinely help others, make money, and be happy while doing so.
My passion for hair and beauty started as a little girl. I played with my Barbie dolls, braided my daddy’s hair while he was sleeping, and even put barrettes on the ends.
Uncle Craig was the first to trust me with hair clippers. I had to be around 7 or 8 years old when he allowed me to do his line up and it was crispy every time. I believe I was born with this gift. On Saturdays, I’d be with my mother at the beauty shop waiting for her to get her hair done. Watching the transformation and observing the art of what people can do with these tools is amazing.
As kids, we are sponges. I downloaded everything I was around. My mother got a haircut one day and later that night when she was gone, I gave myself one too! Of course, I blamed my older sister. Sure did! I snipped some crooked bangs right off and hid the hair in mommy’s knee boots like a trash can. I’ll never forget that day!
Seriously though, if someone can come to you with an image they’ve seen in a magazine or on TV and you have the power to duplicate it on their hair, that is a superpower. I was all in when I would see the looks on people’s faces after their transformations. It’s priceless! Watching my mom do her make-up also intrigued me.
Enhancing natural beauty with make-up piqued my interest. It was just something I knew I wanted to learn more about. As a little girl, I had something embedded in my spirit that naturally wanted to help people. I didn’t know why I was like this as a kid. I just knew it made me happy to be able to help other people. I pursued cosmetology in my adulthood to pursue my dream.
My official hairstylist journey began in 2010, right after completing high school in Raleigh, North Carolina. In 2011, I moved to Phoenix, AZ where I attended and graduated from cosmetology school. Along my journey, I got depressed for years but I fought through it. I have dealt with unhealthy relationships and built the strength to walk away. I’m not afraid to say that there was a time when I lost myself. God walked with me every step of the way.
In between times, I worked 9 to 5 jobs and I was miserable! I was a pharmacy technician for a while. I worked in waste management and other random jobs that allowed me to pay my bills for years. I was living paycheck to paycheck. Every day was repetitive. I felt like a programmed robot. I couldn’t figure out why I was so unhappy. One day, something just went off in my brain and God said “Dacia it’s time !!!” I walked right out of my job and figured it out. In my opinion, most jobs don’t care about you, you’re just another number. We’re all worthy of so much more than the basics.
Being in this industry and being an entrepreneur, in general, can be a lot to handle at times. You must create boundaries and separate yourself from people that don’t appreciate you or bring value to your life. No matter what field of work you’re in, this is necessary.
Understand, no one has to deal with anyone’s nonsense. God will align you with the right people. Surround yourself with people doing better than you, people that you can learn from and grow. There may be some chaos and a tad bit of frustration along the way but your struggles will build character and make you stronger. I have made many sacrifices to achieve long-term benefits from temporary situations. I have prayed and prayed to become a well-known successful stylist. I am proud to say it has manifested into my reality.
Currently, I am blessed to be an Entrepreneur and a traveling stylist. I am based in Phoenix, AZ. I have a phenomenal client base in Arizona and North Carolina, it continues to grow. I specialize in make-up, nails, lashes, and loc maintenance (loc starts, retwist, loc extensions, and more ).
I host loc training to help other people become knowledgeable professional Locticians. The training I provide is both virtual and in person. I also work with a nonprofit to help give back to single mothers called Abundance Homes based in Phoenix AZ. (abundancehomes.org). If you would like to donate or volunteer please reach out. If I can help assist your non-profit please reach out.
Before I go, I would like to send a shoutout to Lady Van Gogh, Moni Luvs Effects, Sagbath, Hair your way 2 in Phoenix AZ, Jazzy Braidz in Mesa AZ, Hidden Jewel salon & Acute braids in Fayetteville NC, and B’UNeek Beautique in Las Vegas Nevada. These businesses are operated by powerful successful women that have either welcomed me to their salons and/or showed me so much love and support along my journey! I love and appreciate them all!
Remember, as you elevate, change is scary! Change is also what you need in order to SURVIVE !!! Don’t dim your light for anyone! May you turn your pain and struggles into power and manifest the life you deserve! #PEACE.
Thank you Voyage Magazine!
We all face challenges, but looking back would you describe it as a relatively smooth road?
This industry can be tough especially when you’re just starting out. You will meet some of the sweetest people and some people are just not meant for you.
Some struggles I’ve dealt with personally were doubting myself, lack of clients, being afraid to charge my worth, figuring out how to deal with problematic clients, and adjusting to changes. I soon realized every struggle I faced was preparing me for the life I deserved.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a licensed cosmetologist and a multifaceted entrepreneur.
I’m known for my specialty in natural hair care and locs. I provide all luxury loc maintenance. Loc starts, retwist, repairs, reattachments of old locs, loc extensions, loc detox, loc styles, loc training, and more. I create custom presses on nails. I am a certified MUA and I just started getting into lash extensions.
I am proud to be in a position to genuinely help my community. I work with a nonprofit called abundance homes to pamper single mothers and their kiddos. I’ve been blessed to travel with my services to different states and meet more powerful women that become my sista stylist.
What do you think about luck?
I don’t believe luck played a part in my journey at all. Hard work, consistency, sacrifices, focus, self-discipline, and belief in myself did.
- Loc starts $100 and up
- Retwist $80 and up
- Loc reattachment $600 and up
- Permanent loc extensions $900 and up
- Loc detox $40
- Email: D.Riddick@lethalloctician579.com
- Website: Lethalloctician579.com
- Instagram: https://www.instagram.com/lethalloctician/
- Facebook: https://www.facebook.com/thelethalloctician/
12th Street Studio