Today we’d like to introduce you to Emily deCastro.
Emily, we’d love to hear your story and how you got to where you are today both personally and professionally.
I am a wife and mom. I have a 1-year-old son that I stay home with while baking and running my small business. I started my business just under a year ago, but baking pies has been something I’ve done most of my life. Pie is in my genes (sounds crazy, I know). My paternal grandparents had owned an apple orchard in my small hometown of Tehachapi, CA, long before I was born. My dad helped plant their first trees when he was 12 years old. Like my dad, at 12 years old, I began working at the orchard every fall until I “got a real job.” My Granna (yes, Granna.. not Grandma) is where I get my creativity and entrepreneurship from. She and my grandpa have owned just about every small business… from the orchard, a car wash, Christmas tree lots, to the very first drive-thru restaurant in Tehachapi. She’s taught me (without knowing) my purpose in life. My passionate heart has always been meant to run my own business. Not only do I get my entrepreneurial mindset from her, but I like to believe I have some of her baking skills as well. People travel hundreds of miles for her Apple Crisp, so it was only right to bring the recipe to Arizona! My maternal grandma inspired me to make pies my business of choice. She’s the best pie baker in the state of Wyoming, and all of the truckers that travel through will attest to that. Of course, my mom learned everything she knows from her, and it has been passed on to me. Coming from multiple generations of bakers, it was basically my destiny. I didn’t go to culinary school, and I don’t have a big, fancy kitchen. I do have years of experience and lifetimes of advice from the three best bakers I’ve ever known, and that is why I do what I do!
We’d love to hear more about your pies. What do you do and why and what do you hope others will take away from your work?
I make pies, and like I said about my family who has inspired me and taught me what I know about making the pies taste great, I have taught myself to make them look great as well. Every pie is unique with its own latticework, braids, and always topped with fresh flowers. I make each one individually out of my home. I started my business to change peoples perspective of the basic American dessert. Pie is so underestimated! Everyone loves it but feels maybe it’s just for the holidays… I’m here to make pie the new cake. Pie at your wedding, baby and bridal showers, birthdays. Each pie with its own small flower arrangement to add to any event.
Do current events, local or global, affect your work and what you are focused on?
I think there is a new generation of young adults that appreciate hard work. They would rather buy something from their neighbor rather than a big box store. Though there is so much hate in the world, I really believe there are still so many good people. People that want to improve their community, people who want to HAVE a community! The amazing individuals who start these local markets that not only allow small business owners to sell and promote their products, but they are building communities, and people love it. I love it!
Do you have any events coming up? Where would one go to see more of your work? How can people support you and your artwork?
I sell at different markets throughout the East Valley! Check out my social media for photos of my work and to also keep up with my market schedule.
- Email: email@example.com
- Instagram: instagram.com/sunflourpies
- Facebook: facebook.com/sunflourpies