Today we’d like to introduce you to Ashley White.
Ashley, we’d love to hear your story and how you got to where you are today both personally and as an artist.
My journey with sign art began in 2013. I was feeling unhappy and lost in my work environment, and stumbled upon an ad seeking a chalkboard artist at a local restaurant. I took a chance and fell in love with that commission. I quit my day job and have been booked solid creating signs and menus for local businesses since October 2013.
Since then, my work evolved from using paint markers for chalkboard style menus into more traditional sign painting techniques. I love the tradition of sign painting coupled with modern design. I’m now working in gold leaf as well!
We’d love to hear more about your art. What do you do you do and why and what do you hope others will take away from your work?
I make hand painted signs, menus, and murals for restaurants, public spaces, corporate clients, and more. Hand painted signs are often more durable, grab more attention, and have more personality than digitally created vinyl and print signs. When I visit other cities with hand painted artwork, I feel such a sense of character. My goal is to make southern Arizona more visually interesting.
The sterotype of a starving artist scares away many potentially talented artists from pursuing art – any advice or thoughts about how to deal with the financial concerns an aspiring artist might be concerned about?
It is tough! I’ve had to remind myself that I am basically “going through school” again as I am self-taught. The upfront costs of purchasing equipment and materials is daunting, but necessary. There’s a delicate balance between taking risks to build your business, but also being smart about your financial limits. For me, financial constraints force me to be more creative within my limitations and more motivated about client outreach.
Do you have any events or exhibitions coming up? Where would one go to see more of your work? How can people support you and your artwork?
My work can be seen at over 50 restaurants, offices, businesses, and public spaces in Tucson, Phoenix, New Mexico, and the Bay Area. Referrals are always appreciated!
- Website: www.modernaquarian.com
- Phone: 520-222-9613
- Email: firstname.lastname@example.org
- Instagram: http://instagram.com/modernaquariansigns
- Facebook: http://facebook.com/modernaquarian
“Marana” and “Art Nouveau” mural photos by Zev Rubin. All other photos by Ashley White